In recent years, there has been a rapid evolution of the digital content marketing field. Practitioners and businesses need to stay on top of marketing statistics and trends. Since your target audience spends most of their time online, content marketing is the best way to reach them.
It is unlikely that online marketers would be able to thrive without content. In any case, it covers the needs only if it is relevant, unique, and informative. The following applies to product details, finding relevant information, and anything else the user needs to know.
The content marketing industry is fast-paced and is constantly evolving. If you look at its trends, tactics, and statistics, you will see that it is never constant. But many content teams fail to remain updated. To do so, you need to keep up with the constantly changing content marketing statistics.
Yes folks, in this article, you are about to read about a wide range of content marketing statistics that will help you keep pace with the constantly evolving digital marketing industry. So let’s jump right into it.
Content Marketing Strategy and ROI Statistics
As of 2020, content marketing strategy ranked as the most popular Google search.
(Source: B2B Content Marketing 2021 Report)
Content Channels and Approaches
In contrast, paid advertising experienced a dramatic increase.
Audience Actions and Decisions
Already Planning Your Content Strategy?
These were some of the Content Marketing Statistics. There’s no end in sight to content marketing. As a matter of fact, it is even broader than ever before. It is time to expand your content budgets and increase your team size. You can also increase production by outsourcing content to freelancers or agencies.
This is how you can increase conversions by reaching more leads and converting them into customers.
What content strategy do you plan to implement in your marketing? Let us know down in the comments.