Every podcast starts with zero listeners, zero followers, and zero downloads. Not just podcast, even your Instagram begins with zero and goes all the way. But as many podcasters agree, creating an audience for your podcast can rely on word of mouth. <\/p>\n
There are a few ways in which you can build an audience. The best way to increase and keep your audience engaged is by email and social media and also get positive reviews. <\/p>\n
Although promoting sounds like hard work, it also sounds fun, more so when you see your audience growing. It is a quick way to reach your goal of creating a podcast community.<\/p>\n
Here are the best ways to grow your podcast:<\/strong><\/p>\n It may sound obvious, but it is what it is! The only way to start with podcasting is to know your target audience. Firstly, decide on what your podcast should be about, then follow other podcasters in the same niche or topic and find out how they accomplished an audience base. <\/p>\n It is much easier to appeal to your audience if you have a specific topic. For example, if your podcast discusses episodes of shows or films on Netflix, go after people with similar tastes. Once you hone down your focus, you can attract consistent listeners, eventually creating a great audience. <\/p>\n Creating & building a loyal and larger audience is dependent on engagement. Dedicating about 10-15<\/strong> minutes interacting with your audience can take your podcast to a greater level.<\/p>\n Whether it may be on Instagram<\/strong> or Twitter<\/strong>, all you need is to interact with them. Get involved with them or start a conversation on a hot topic & it will certainly help your brand.<\/p>\n Not just for podcasters, increasing your network regardless of your profession is necessary in today’s world. Talking about podcasting, the community is friendly & you may want to play nice if you expect to succeed. <\/p>\n As of now, there are over 24,11,411<\/strong> podcasts and counting<\/a>! So the opportunity to increase your network is immense and endless. <\/p>\n Podcasters can also join many podcasting groups on Facebook<\/strong> and other platforms such as LinkedIn<\/strong>. You can share insights, ask questions and discuss topics in your niche. If you find other podcasts informative or relevant, you can share them as it increases your visibility among other podcasters & they might do the same. <\/p>\n These communities are one great way to gain traction and reach your desired goal.<\/p>\n A website is crucial in ensuring an optimal user experience while at the same time marketing your podcast to sponsors and listeners. Add important CTAs<\/strong> and ensure that you include navigation bars to your podcast hosts and embedded player, sponsored posts, testimonials, episodes of your podcast, and also at end the social media links to increase your following.<\/p>\n Additionally, writing blogs on your website about your new episodes will allow you to pitch your episodes to potential new audiences. Adding a teaser can also pique the interest of your audience and help build their curiosity. <\/p>\n There isn’t much difference between your podcast & blog audience as this is a great way to reach multiple audiences by publishing both written and spoken content. <\/p>\n Moreover, adding a blog to your platform can enhance its SEO<\/strong> capabilities, especially as your back catalog grows and your episodes accumulate. Thus it is essential to target specific keywords concerning your podcast niche or the topic of your podcast, just like any other blog post.<\/p>\n Once you have built your network with other podcasters, all you need is to be their guest on other relevant podcasts. Likewise, you can invite them to your shows too. It will eventually help you get their audience to listen to your podcasts and grow your audience base. <\/p>\n Doing this is a great approach, but remember not to make it about you or be promotional. All you want to do is provide value to others’ audiences. Ultimately, you have their audiences’ attention & when they start valuing your content, it will appeal to them. <\/p>\n When we first launched our podcast<\/a>, we invited Kathryn Strachan<\/strong>, managing director at Copy House<\/strong><\/a> as a guest for our first episode of the content breakthrough<\/strong> series.<\/p>\n The audience is always more interested in giveaways since they are promised a reward at a future date. As long as your audience completes the simple steps you ask to enter into the draw, the method works great. <\/p>\n It is an effective and easy way to get the audience to start noticing your podcast, eventually helping you get the right customer at the right time.<\/p>\n Yes, social media has been here with you for a long time & it doesn’t look like it is going away anytime soon. It is a great place to start and build yourself an audience. <\/p>\n You can modify an existing social media account and set it up as a creator’s account if you have one. It helps you as you don’t need to start fresh and target your current followers by promoting audiograms and a sneak peek of your podcast episodes. <\/p>\n Ultimately, this will catch the interest of your audience and create a buzz among them. Some might even start to share your podcast with friends on their stories, commenting and liking giving you an endless amount of traffic.<\/p>\n It is a great start for getting your podcast noticed. It is a simple step most podcasters skip, but it’s an easy way for people to locate your podcast. These include well-known directories such as Apple Podcast, Google Podcast, Spotify, Stitcher, and more. <\/p>\n It is better to conduct an audit to see if this is working for you and your audience. If you have a landing page or a website? Do your social media and website have a link to your directories etc. <\/p>\n These simple steps can help you decide better and land your audience on your podcast. <\/p>\n Promoting yourself on social media and other sites can help you target the right audience for your podcast. Running a Facebook ads campaign targeting a very particular set of audiences can help you get the right subscribers for your podcast.<\/p>\n A mailing list is a great way to share updates on new episodes, solicit subscriptions, hold giveaways, and more. Though many users tend to skip their mails and leave them unread, a very catchy title and subject can get those subscribers wondering and eventually clicking on your email.<\/p>\n Have you already started your podcast? Let us know in the comments below.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Podcasting is the first step toward forming a new family. Podcasts are one of the first things many people listen to when they begin their day. It is the epitome of a written text. Podcasting has many benefits for your blog and brand. Moreover, businesses create podcasts to interact with potential customers and ultimately reach […]<\/p>\n","protected":false},"author":4,"featured_media":680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio-voice"],"yoast_head":"\n![\"10](\"https:\/\/www.getlisten2it.com\/blog\/wp-content\/uploads\/2022\/02\/blog-img-7222.jpeg\")
Source: Statista<\/a> <\/p>\nIdentify Your Target Audience<\/h3>\n
Engage With Your Audience<\/h3>\n
Increase Your Network<\/h3>\n
![\"10](\"https:\/\/www.getlisten2it.com\/blog\/wp-content\/uploads\/2022\/02\/blog-img1522.png\")
<\/p>\nCreate a Website<\/h3>\n
![\"\"](\"https:\/\/www.getlisten2it.com\/blog\/wp-content\/uploads\/2022\/02\/blog-img15222.jpeg\")
<\/p>\nBe a guest<\/h3>\n
![\"10](\"https:\/\/www.getlisten2it.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-14-at-2.56.33-PM.png\")
<\/p>\nRun a Giveaway<\/h3>\n
Utilize Social Media<\/h3>\n
![\"\"](\"https:\/\/www.getlisten2it.com\/blog\/wp-content\/uploads\/2022\/02\/blg-img1522.jpeg\")
<\/p>\nLeverage Podcast Directories<\/h3>\n
Paid Ad Campaigns<\/h3>\n
Create an Email List<\/h3>\n