Content marketing is an effective method of generating leads for your business. In fact, it is one of the most effective marketing strategies we have at our disposal today.
Content marketing may be relatively simple, but that does not mean it is easy. Any marketing campaign should begin with strategic planning, setting budgets, analyzing campaign effectiveness, and working towards business objectives. Get started with a content marketing strategy to accomplish your business goals and achieve better results.
Your efforts are unlikely to bear any fruit if you jump in and start writing random blog posts. This approach to content marketing does not mean that it doesn’t work. It is just that you are doing it incorrectly.
The latest and newest case studies are full of statistics and facts that make it seem like anyone can succeed with content marketing. As of today, there are currently more than 3 million blog articles online. And the number keeps rising every second.
Here are some mistakes businesses make when it comes to content marketing. If you follow current content marketing trends and determine what not to do, you can ensure success with your content marketing efforts.
Sales-driven and Not Value-driven
When talking about content, customers nowadays can easily find which content is value-based & the one which is purely for sales purposes.
Content marketing shouldn’t be all about you. With informative and intriguing content you provide to your audience, you’ll gain a lot of trust and respect, which ultimately leads to higher sales and an expanded customer base.
Insufficient Content
Companies that regularly publish quality content enjoy higher website traffic and lead generation rate. Producing content is easy. Creating great content is a challenge.
Consistently producing quality content takes time and skill. Perhaps this is why so many small businesses focus on content marketing. Your business is in your hands, so no one knows it better than you, so the perfect person for blogging about that is you.
Excluding CTAs
Once a reader has finished reading an excellent piece of content, what do you want them to do?
You will probably see your customers click off your site after answering their questions and providing the information they seek. Generate leads by directing prospects to a different page on your website or sign them up for your email list.
By including CTAs at the end of your content, you will generate more leads and attract the right audience at the right time.
CTAs don’t necessarily have to be part of your content. You can include them as pop-ups on your website or add them to the top of your site.
Creating Too Much Content
Producing relevant content is the best strategy than creating too much content. Spending time & money on content marketing should be worth it.
If you have too much content but no results, it is of no use. The best strategy is to produce content that your audience might like & probably might engage with too.
By putting all of the content creation power in the hands of product-focused marketers, you run the risk of having content focused more on features and benefits at the expense of the prospect’s needs at every step of the way.
A content creator shouldn’t merely create content in hopes of increasing volume but ideally, focus on quality at the expense of quantity. The content should be something that a buyer wants to read rather than something you hope they will read.
Content Not Optimized for Social Media
Social media marketing is a great way to get your content and brand exposure. Every social media channel is different. Twitter users usually like to share links or condense information into concise summaries. On Facebook, users want content they can “like,” comment on in-depth, and share with friends.
Twitter and Facebook audiences are very different from those on professional networking sites. LinkedIn is a social networking site that caters primarily to professionals & may require a more professional tone than Twitter.
