Introduction to Audio Article
An audio article is an article in audio format. This term has become a real asset for content teams as they can now target a new set of audiences using Audio. People now prefer Audio over text as it is convenient for them. People can efficiently multitask; listen to articles while cooking, driving, running, or even resting on the sofa. Hence, the growth of audio articles motivates businesses to add Audio to their content strategy. One of the best practices is to convert the existing blog to audio.
Why Convert a Blog into Audio Articles?
As we discussed, Audio is one of the essential elements to include in your marketing strategy. It provides a personal touch to the written article and is easy to comprehend and access. The brands create an article, and the company develops Alexa skills and incorporates voice elements from various devices. However, they are not a replacement for text or podcasts but provide convenience to people who prefer listening rather than reading. In addition, an audio article can also be listened to while doing other works, whereas reading is time-consuming. In 2019, about $650 million were spent on advertising, creating podcast and audio articles which compelled Google, Spotify and VCs to invest millions into podcasting. So here is an ultimate guide on converting your blog post into an audio article to provide extra flexibility for the consumer to explore the content.
Human Voice Vs AI Voices
Initially, publishers created audio articles by recording human voices, which required increased efforts as it doubled the work for the publisher. In creating an audio article using the human voice, publishers did it themselves by adding extra work or hiring more resources to develop Audio. However, it costs more effort and money. Publishers ended up investing in expensive equipment and resources. On the other hand, a few tools came to introduction with lifelike AI voices to create audio articles. These voices utilize deep learning converting text into audible speech sounding like a human. These are quick and easy to use and are very cheap.
Tools You Need to Convert Text to Speech via Humans
Converting blog posts into audio articles via human voices can be done by self-efforts. And if you feel that self-efforts will not accomplish the conversion, you can hire freelancers anytime. Fiverr is a good platform for the freelancer hub. However, if you are doing it yourself, you need to have a high-quality microphone, a mic stand, a pop filter and a noise-reducing foam to minimize the echoes. Moreover, an audio processing software should also be accessible to balance levels, provide rich sound, reduce noise and give a professional touch. The blue mic is a good choice for recording the Audio. One tip to gain valuable engagement is to recheck the Audio and ask yourself- Is the audio good enough to listen? Hence when converting, think about the listeners, and you will surely be able to deliver excellent content.
Tool You Need to Convert Text to Speech with Lifelike AI Voices
Listen2It is the best way to create audio articles. While audio articles are gaining a loyal audience for publishers, Listen2It is a great tool to create news audio articles. The software is a significant contributor in enhancing the marketing strategies by targeting audio listening audiences. Listen2It comes with 900+ lifelike AI Voices in 145+ different languages and accents that enable the text-to-speech conversion process seamless. The excellent voice library of realistic voices increases audience engagement. By using different languages to create content, publishers can easily widen their audience reach.
You can adjust the speed, pitch, tone according to their needs and create attractive combinations enhancing the audience experience. Not just that, you can also customize the audio player to match your brand type and select player placement. This software offers many ways to integrate the audio player into your blog. Here’s a list of CMS integrations Listen2It supports. Moreover, you can receive insights into your audio use’s performance with the audio analytics feature and optimize content accordingly.
Tips to Remember While Converting Your Blogs into Audio
Here is a set of essential tips and techniques to ease your way in converting the blogs into Audio:
Conclusion
Here is an end to the ultimate guideline in converting your blog into an audio article. These easy steps and tricks will surely help you embark on improving the content strategy and will increase engagement. If you want to try an easy to use tool, you can quickly get started with Listen2It.
