Audio has seen tremendous growth in recent years. Especially among those who consume digital news, audio versions of articles are in demand since the content is engaging and easy to comprehend.
Audio articles have become an integral part of this digital news that plays a significant role in bringing publishing houses of all shapes & sizes, engaging audiences with varying needs, interests, and lifestyles.
Converting your written content into audio content can be the best decision you can make to effectively grow your audience base and your revenue, eventually helping you grow your business.
Here are the key benefits of converting articles into audio.
Reach global audiences
As we discussed, converting your content into audio is an effective way to expand your audience, reach more listeners, and ultimately turn them into your customers.
Audio content ranks better on Google as its new algorithms promote audio. High-quality content can eventually drive more traffic to your site, turning them into customers and thus generating increased revenue.
Increased engagement
Many users find audio to be highly engaging. Some customers opt to listen to audio content rather than read it. As humans, interacting through audio continues to be the most common mode of communication.
Research conducted by Entercom and Alter Agents shows how immersive we are when consuming audio vs other content formats. The results were precise: Immersion (is scored from 0 to 100; the higher the number, the more immersive the experience) was the highest for audio across all other formats.
Source: Radio World
According to data released by eMarketer, this year, the number of monthly podcast listeners will increase by 10.6%, for a total of 424.2 million. Next year, listenership will surge again, to 464.7 million.
Increase your SEO
Adding audio content to your content marketing strategy can boost your search engine rankings as audio can boost on-page SEO performance. In May 2019, Google announced that its search engine would include podcasts and other audio content.
If you offer an audio version of your article, visitors may also link to it more often as it makes your content more engaging and easily accessible. In turn, this results in an increase in traffic to your website and, ultimately, revenue.
Personalized
Comparatively to other content types, audio is more personalized and more adaptable to customer needs. As you know, with Listen2It you can choose from 75+ languages and 600+ lifelike voices.
Thus, it gives customers the freedom to personalize their audio experience with their preferred language and voice style. Moreover, audio conversion ensures that people who speak and understand different languages can listen to text-based content in the best possible way.
Conclusion
There are many benefits audio as a medium brings to your content strategy. Many content strategies used to lack audio as part of their marketing approach, but times change.
Earlier, 5% of content teams or businesses used to add audio content. At present, roughly 50% of content creators are considering adding audio to their content strategy.
Audio is the present and future of engaging with your audience in a personalized, easy and quick way.
