Month: May 2021

  • Audio is Back with A Bang

    Audio is Back with A Bang

    Audio is defined as ‘connected with the recording and broadcasting of sound’. Any content wherein the primary media format being used is audio may thus be called audio content. Looking back This is pertinent, as audio content is experiencing a resurgence! Audio programming of old had widespread access to homes through radio technology. And the…

  • You Could Be Losing Your Readers to Voice

    You Could Be Losing Your Readers to Voice

    Whether it’s an evolutionary trait that is resurfacing, a sign of the times (people who are too tired or lazy to read) or a trend that’s here to stay, the marketability of the human voice cannot be denied. From audiobooks to podcasts and beyond, the human voice is becoming a more significant medium for the…